Studio of one · Melbourne
Hi, I'm Michelle.
I fix broken UX.
Twelve years turning "it's complicated" into something people actually enjoy using.
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years designing
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products shipped
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users reached
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industries
Experience
Selected work
Things I've shipped
01Fyxes: on-demand home cleaningFounded, designed and shipped a live two-sided marketplace — every product, design and money call made solo, with an AI team.
02Website & franchise CMSA new site template and CMS rolled out across the entire franchise network — 98% of brokers switched on the opt-in campaigns.
03Equity & home loan toolRebuilt a drop-off-prone loan tracker inside realestate.com.au — completion jumped 29% → 70%, monthly leads tripled.
04Pick n Pack experimentAn experiment to kill 2.2 million printed pages a month — prototyped and wristband-tested in live stores, mid-COVID.
05Reece Point of SaleThree months of discovery across 56 branches, then three legacy POS apps folded into the one system branches run on today.
06Officeworks home screenBuilt the vision for a personalised home screen and won the org to it — a 22-person workshop I ran; the shipped app still follows it.
02Website & franchise CMSA new site template and CMS rolled out across the entire franchise network — 98% of brokers switched on the opt-in campaigns.03Equity & home loan toolRebuilt a drop-off-prone loan tracker inside realestate.com.au — completion jumped 29% → 70%, monthly leads tripled.04Pick n Pack experimentAn experiment to kill 2.2 million printed pages a month — prototyped and wristband-tested in live stores, mid-COVID.05Reece Point of SaleThree months of discovery across 56 branches, then three legacy POS apps folded into the one system branches run on today.06Officeworks home screenBuilt the vision for a personalised home screen and won the org to it — a 22-person workshop I ran; the shipped app still follows it.