Turning ambiguity into clarity
I'm a senior product designer based in Melbourne — most at home in the messy middle of a hard problem, where the real work is figuring out what's actually going on.
I'm curious by default. I love getting deep into the business and the domain to understand how things really work — from the way people behave to the operational systems humming away behind them. What fuels me is finding the root of a problem and crafting a solution that's genuinely effective, and ideally simple.
I'm a big believer in always learning. Lately that's meant leaning hard into AI tools to work faster and think sharper.
Over the years I've helped shape product and design strategy, facilitated more workshops than I can count, mentored designers, and even started a UX meetup back in the pre-Covid days — all while working shoulder-to-shoulder with cross-functional teams to untangle complicated problems together.
These days I'm also the founder of Fyxes, which means wearing every hat at once — design, build, strategy and marketing — with my partner along for the ride as acting CFO.
Off the clock
Home is a family of four — my partner Matt, our dog Cookie and cat Rayray. Most evenings I'm building Fyxes, but when I'm properly off the clock I'm a self-proclaimed foodie and a determined (if amateur) baker, always hunting down the next great eat. Otherwise you'll find me lost in a fantasy novel, deep in a Netflix binge, plotting my next trip, or playing the latest RPG on PS5 with Matt. The most recent trips took me to Italy, Istanbul and Amsterdam.
Working my 5-to-9 on Fyxes after the day job, and decompressing in Crimson Desert once the laptop finally shuts.
Want the longer version?
My résumé has the full timeline — the companies, the roles and the work in between.