Privacy Policy

Who we are

Simply Kind is a daily intention and reflection app made by Michelle Hardi, a sole trader based in Melbourne, Australia (“we”, “us”). This policy explains what data the Simply Kind app collects, why, and the choices you have. It also has a short section on this website. Questions any time: hello@michellehardi.com.

What we collect

Your account

• Email address: used to sign you in with a one-time code. There are no passwords.
• Your name: asked for when you sign up, so the app can greet you. A first name is plenty, and you can change it in Settings.
• Timezone and reminder preferences: so your “day” starts and ends at the right time for you.
• Subscription status: whether your account is on the free plan or Simply Kind Plus.

Your entries

The heart of the app is what you write: daily intentions, evening reflections, gratitude notes, a mood rating from 1 to 5, and monthly reflections. We know this can be deeply personal, and we treat it that way: your entries are used solely to show your own history and insights back to you. Writing your AI summary means sending some of them to Anthropic, which we explain below. They are never used for advertising, never sold, never shared beyond the services listed below, and never used to train AI models.

Smaller things the app saves

• Saved quotes: the quotes you heart, so your favourites are there on any device you sign in on.
• Calm ritual counts: each time you finish a Grounding or Stack Me ritual, the app saves which one and when. This powers the counts on your Journey tab.
• AI summaries: the summaries written for you are saved with your account.
• A usage counter: how many AI summaries your account has asked for today, so we can keep a daily limit on them. It holds an account ID, a date and a number, none of your words.

What we don't collect

The app collects no location, no contacts and no photos. It never uses your camera or microphone, and it has no advertising identifiers and no third-party analytics or crash trackers. The Stack Me feature reads your phone's tilt (accelerometer) purely to move pebbles on screen; that motion data is never stored or sent anywhere.

Where your data lives

Your account and entries are stored with Supabase, our database and authentication provider, on servers in Sydney, Australia, encrypted in transit. Access controls stop other people from reading your rows. We can access the database when we need to, to keep the app running or to answer a request from you.

On your device, the app keeps your sign-in session in secure storage and remembers small things like your theme choice. It also keeps the most recent AI summaries it showed you and, if you have used Export, the last export file. Insight stats (mood trends, gratitude themes) are worked out on your device from your own entries.

Anthropic, RevenueCat and Resend are based in the United States, so what they receive may be handled outside Australia.

The AI summary

The written AI summary on the Insights tab is made on our server. When you open Insights, the app sends the intentions, reflections, gratitude notes and mood ratings from the period you are looking at (up to 14 days, or 7 on the free plan), with their dates, to Anthropic's Claude, which writes the summary. We do not add your name, email address or account ID, and monthly reflections are not sent. Anything you typed into an entry is sent as you wrote it.

If that same period has already been summarised and nothing in it has changed, the saved summary is shown and nothing is sent. Because each period is counted back from today, your entries are sent again on each new day you open Insights, again if you add or change an entry, and again if the last try did not produce a summary. A daily limit caps how often this can happen. Nothing is sent until the period has at least four reflections.

This happens on the free plan too, where you see a short preview of the summary. Anthropic's commercial terms do not allow it to train its models on your entries.

Services we rely on

We use a small number of service providers, each receiving only what it needs to do its job:

• Supabase: sign-in and secure storage of your account and entries.
• RevenueCat: manages subscriptions. It receives your account ID and purchase status, never your entries.
• Anthropic: writes your AI summary from the entries described above. Its commercial terms do not allow it to train its models on them. Anthropic says it deletes them from its systems within 30 days. It can keep them longer if its safety systems flag them as breaking its usage policy (up to two years), or if the law requires it.
• Resend: delivers your one-time sign-in code to your email address.
• Apple App Store / Google Play: process payments. We never see your card details.

We do not share your data with anyone else.

How long we keep it

We keep your account, your entries and the smaller things listed above until you delete your account. The free plan limits how far back you can view (your last seven days), but your older entries are kept safely so that upgrading to Plus brings your full history back. Deleting your account removes all of it from our database, regardless of plan. A few traces can outlast it for a while: database backups (kept for seven days), the usage counter (usually cleared within three days), routine logs kept by our providers, and what Anthropic holds. See deleting your account for the details.

Your controls

• Export: Settings → “Export my data” gives you a file with your profile, your entries and your saved quotes. On the free plan the file covers what you can see in the app: about the last week of entries and this month's monthly reflection. For anything older, email us and we will send it to you.
• Delete: Settings → “Delete account” permanently erases your account and every entry from our database. This takes effect immediately and cannot be undone. See deleting your account for details.
• Ask us: for access, correction, or anything else, email hello@michellehardi.com.

Your rights

We handle personal information in line with the Australian Privacy Act 1988 and the Australian Privacy Principles. If you're in the EU, UK, or another region with similar laws, you have rights of access, correction, deletion, and portability; the in-app export and delete tools cover most of these, and we'll help with the rest by email. If you're unhappy with how we've handled your data, you can complain to us first, or to the Office of the Australian Information Commissioner (OAIC).

Children

Simply Kind is not directed at children under 13, and we don't knowingly collect their information. If you believe a child has created an account, contact us and we'll delete it.

This website

This website (michellehardi.com/simply-kind) is separate from the app, and it never sees your account or your entries. It is hosted by Vercel and uses Vercel Web Analytics to count page visits. Each visit records the page, the site you came from, your rough location (country, region and city), and your device type, operating system and browser. It uses no third-party cookies and does not track you across other websites. Visitors are told apart by an anonymous code that is discarded after 24 hours.

Changes to this policy

If we change how Simply Kind handles your data, we'll update this policy, change the date at the top, and let you know in the app before it applies to you. (30 July 2026: we updated this policy to describe the server-generated AI insight summary added in July 2026.) (11 October 2026: we corrected this policy so it says more exactly what the app saves, how often entries are sent for the AI summary, how long Anthropic keeps them, and how this website counts visits. It also describes the usage counter added on 7 October 2026. Nothing about how the app handles your data changed on 11 October.)

Contact

Michelle Hardi · Melbourne, Australia
hello@michellehardi.com